When you think about Fashion Capitals.. the first cities that comes to your mind are most probably Milan, Paris, New York and London! Obvious! The biggest fashion houses and brands are located in these cities, fashion fairs, exhibitions take place there, most influential designers and artists live and work in these cities.
But isn’t fashion about inspiration, creativity, beauty, pure and unique atmosphere?! That’s exactly what you can find in Zürich. It’s pure and untouched attitude makes it the perfect match to be the next fashion capital!
Zürich is pretty small, but you can find inspiration in it’s hidden corners, streets, it’s a really unique city and it makes you feel at home. Truly believe it’s a great place for emerging designers, because people here are very international and open-minded and there is still place and interest for smth new.And being honest there are lots of fashion events happening in Zürich every single month. We’ll just talk about few of them happened in March 2017.
During the whole w.end inside of the hotel rooms you could find pop-up stores with creations of the emerging designers as well as established brands in the field of fashion, accessories and beauty. Endless shopping opportunities, various workshops, VIP aperitif & Party! We meet so many creative and interesting people, brands. Had so much fun, gain at least 1 kilo just because the Fashion Hotel cake was so tasty 🙂
Briefly wanted to highlight few of the brands that we really felt in love with:
REALTRUE accessories created from the wasted fish skin. Born in Brasil, Crafted in Italy & designed in Switzerland! WOW! @realtruestudio
Such a cool luggages by RETRO PUNK – individual punk style as a cool companion for your travels. @retro.punk
Elie Jewelry a new way to wear jewelry – refined and elegant back jewelry in combination with a bra. @eliejewelry
Now let’s talk about Pop-Up Market – Lifestyle & Design Markt for fashion lovers that would like to discover new products from already established brands as well as emerging designers and online retailers. Everything happend in the industrial space Puls 5 in Zürich. The concept is absolutely cool! During Pop-Up Market you can meet one-to-one with founders of the brands and try their products which creates very friendly atmosphere with individual attitude for each customer.We loved a lot Barbora Gildeinova acryl paintings. @baskaartDiscovered such an amazing & innovative beauty products like KOSHO @koshocosmetics We’ll definitely tell you more about their products! Stay Tuned Modern Ladies!Felt in love with child’s dishes with vintage attitude by YIV. @yivyivyivFound Soulgasoline platform for products that makes our soul happy. @soulgasolineAnd Enemy in the Wardrobe brand with iconic basics for women with possibility of customisation. @enemyinthewardrobe
By the way! the famous ready-to-wear label Vetements moved its headquarters from Paris to Zurich.
“My goal is to put Zurich on the world map as a fashion city and my dream is that one day the city will be associated with fashion,” said the designer’s brother and business partner, Guram Gvasalia, in a recent interview with Swiss newspaper SonntagsZeitung.